We Fund Pools
A pool is the biggest ticket in home improvement — and the most likely to be dreamed about instead of signed. WeFund financing turns the dream of a backyard pool into a build you actually start.
Nobody pays for a pool in full. Everybody has a monthly budget.
Three ways WeFund helps pool & spa contractors close more jobs and get paid faster.
Offer financing at the sales consult
Pool quotes commonly run from $40,000 well into six figures. Financing breaks that into a monthly payment your customer can genuinely work with — closing the single most common reason pool sales die on the lot.
Get paid across a long build
Pool construction runs months across excavation, shell, and finishing. WeFund pays completed milestones and projects directly to your business — typically within days — so your cash flow keeps up with your subs and permits.
Lock in the decision before the season flips
Pool buyers decide in spring so they can swim by summer. Financing lets them commit on the spot instead of saving for another year — booking your start queue earlier and more reliably.
No one writes a check for a pool. The pool sale is sold on a lifestyle and bought on a payment plan — which is why financing isn't an add-on for pool builders, it's the sales floor. When the monthly number lands in range, the driveway conversation turns into a signed contract before the buyer leaves. High-ticket, long-build projects like pools need financing at the point of sale and progress funding that keeps a multi-month build solvent. Programs vary by market and the customer's credit, and approval is never guaranteed — but a pool builder without financing is leaving the biggest tickets on the table.
Sell more pools, and get paid as they take shape?
Financing depends on the customer's credit and eligibility in their market, and no approval is ever guaranteed. Terms vary by program. See whether WeFund fits your business — no obligation, no pressure.